Armani Exchange
It was in 1991 that Armani launched ”Armani Exchange”; their sub-brand.. aimed towards young adults. Armani is probably mostly known for their high quality suits, but style, quality and fashion can be applied to other products, as their watches are prime examples of. Armani Exchange draws inspiration from the urban way of life... the youth and the music culture, and it had help from the Singaporian: Ong Beng Seng, who bought into the brand (1994) and helped with distrubition and sales (especially in USA, Mexico and Canada). Since 2014, Armani owns 100% of Armani Exchange again and it is run from their head quarter in Milano – so it is easy to spot similarities between their different sub-brands. That is the main reason why they bought back full control of their sub-brand; to make sure that the soul and spirit of Armani would always be present. Because, even if it is different from their , you still know that it is Armani.
Armani Exchange's watch collection pays homage to the urban and industrial style, appealing to the fast-paced lifestyle and perfectly suited to the seductive nightlife and pulse from big cities. Man or woman, doesn't matter... as long as you have a brave and personal style, matching the watches' style.
Watchia.com is an authorized reseller of Armani Exchange, and because we only sell products from brands that have accepted us to be their official reseller; it is a guarantee that the product is genuine, comes with official warranties and with access to official service. You are welcome to ask us anything about any one of ”our” brands.